A Description of Customer Behaviour Defined as the actions and Decision Processes WHICH INVOLVES in Choosing Between Alternatives , Procuring and Using Goods or Services

A Description of Purchaser Behaviour Defined as the actions and Decision Processes WHICH INVOLVES in Choosing Between Alternatives , Procuring and Using Items or Services

Buyer behavior can be defined as the actions and decision processes which involves in picking between alternatives, procuring and applying products or services.

The behavior of purchasers is influenced by many factors, we are able to broadly categorize them in two types of influence

1. Endogenous factors (i.e. elements that are interior to the average person). These influencers are desires and motives, learning, attitudes, personality and self concept.

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2. Exogenous factors (i.e. elements that are exterior to the average person). These factors are Lifestyle, reference groups, family, public status etc.

Just how these factors influence the shopping for behavior of people and organizations.

Buying decision Process

Buying decisions are made by persons or group like a relatives or a committee in a commercial or commercial business. If we analyze carefully there is a huge difference in consumer ordering behavior and institutional or corporate buying process.

Consumer buying process involves need acknowledgement, information search, analysis of the alternatives and determining after among the alternatives and making the get decision. If we even more describe the process between evaluation of alternatives and buy decision we will see that once the buyer evaluates the alternatives, he decides to buy something intention, this purpose can influenced by the attitudes of others like relatives, peers and reference teams or from unanticipated events like low income than expected, condition etc. taking each one of these aspects in consideration the buyer takes his decision. After the product is

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