Marketing Plan

 Marketing Plan Essay

Stand of Contents| Page

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Chapter One Advantages I. Cover page II. Table of contents III. Executive Summary| 1| |

1 ) Company's Description| 1

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2 . Strategic Target and Plan| 4

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3. Situational Analysis| 5

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some. Product-Market Focus| 5

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your five. Marketing Program 6. Financial Data and Projections 7. Execution Plan almost eight. Evaluation and Control on the lookout for. Appendices| 6| |

Chapter Two Environmental Analysis| 8

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installment payments on your 1 Commercial Analysis| almost eight

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2 . 1 ) 1 Construction Industry Analysis| 8

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2 . 2 PESTEL Analysis| being unfaithful

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2 . a few SWOT Analysis| 12

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Part Three Industry Research| 12-15

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3. one particular Need for the study| 12-15

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3. two Purpose of the study| of sixteen

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3. 3 Problem Definition| 16

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several. 4 Data Needs and Research Concerns | 17| |

3. a few Limitations in the Research Project| 18

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three or more. 6 Focus on Population, Sample Selection, and Data Collection| 19| |

3. 7 Set of questions Format| twenty

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3. almost 8 Results and Findings| twenty-four

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Chapter 4 Segmentation, Aimed towards, and Positioning| 33| |

some. 1 Basics of Segmentation| 33

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5. 1 . 1 Segmenting Customers Market| thirty-three

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4. 1 . 1 . 1 Geographic Segmentation| 33| |

some. 1 . 1 ) 2 Demographic Segmentation| 34| |

4. 1 ) 1 . several Psychographic Segmentation| 34| |

four. 1 . 1 ) 4 Behavioral Segmentation| 34| |

4. 1 ) 2 Segmenting Business Market| 35

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four. 1 . a few Requirements to get Effective and Efficient Segmentation| 35| |

four. 2 Portion Characteristics and Profile| thirty-five

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4. three or more Selecting the Target Market| thirty six

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4. 3. 1 Analysis of Chosen Segments| thirty eight

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4. 3. 2 Information of Target Market Size, Progress Rate and Attractiveness| 37| |

4. several. 2 . one particular Target Market| 37

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some. 3. installment payments on your 2 Growth| 37

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four. 3. installment payments on your 3 Attractiveness| 38

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some. 4 Positioning| 38

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Chapter Five Monetary Analysis| forty two

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5. 1 Expected Profits for the approaching Three Years| 42| |

5. 2 Expected Capital Bills and Expenditures for the approaching 3 Years| 46| |

your five. 3 Predicted Depreciation| forty seven

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5. 5 Expected net income: pro-forma income statement to get the coming three or more years| 49| |

5. your five Breakeven analysis| 49

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Section Six Promoting Mix| fifty-one

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6. you Product Strategy| 51

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6th. 1 . you Individual Merchandise Decisions| 51

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6. 1 . 1 . you Product groups and lines| 51| |

6th. 1 . 1 . 2 Branding| 52

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6. 1 . 1 ) 3 Packaging| 52

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six. 1 . 1 ) 4 Labeling| 53

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6th. 1 . 1 . 5 Characteristics and benefits| 53| |

6th. 1 . 1 . 6 Supplementing your services| 53| |

6. 1 . 2 Products Decisions| 53

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6. 1 . 3 Item Mix Decisions| 54

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six. 2 Prices Strategies| 54

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6. 2 . 1 Elements Affecting Value Determination| 54| |

6. 2 . 2 Basis for Cost Determination| fifty five

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6. several Distribution Strategies| 55

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6th. 3. you Type of Distribution| 56

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6th. 3. 2 Channel Design| 56

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6th. 3. several Selection of Route Members| 57

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6. 3. 4 Physical Distribution| 58

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6. 3. 4. 1 )..

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