Call and make an Impact with the Written English
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Better Business English language
Make an Influence with your Created English
How to use word power to impress in presentations, studies, PR and meetings
Greater london and Phila.
Publisher's be aware Every possible work has been made to ensure that the data contained in this guide is appropriate at the time of likely to press, and the publishers and author cannot accept responsibility for any errors or omissions, however brought on. No responsibility for damage or damage occasioned to any person acting, or refraining from action, as a result of the fabric in this syndication can be acknowledged by the manager, the author or the author. First posted in Great Britain plus the United States last year by Kogan Page Limited Apart from any fair interacting for the purposes of research or private study, or critique or assessment, as permitted under the Copyright, Designs and Patents Take action 1988, this kind of publication may only be produced, stored or transmitted, in just about any form or by any means, with the prior authorization in writing of the publishers, or perhaps in the case of reprographic reproduction relative to the conditions and permits issued by the CLA. Inquiries concerning imitation outside these types of terms should be sent to the web publishers at the undermentioned addresses: 120 Pentonville Highway London N1 9JN British isles www.koganpage.com В© Fiona Talbot, 2009 The ideal of Fiona Talbot being identiп¬Ѓed while the author with this work has become asserted by simply her in accordance with the Copyright laws, Designs and Patents Action 1988. ISBN 978 0 7494 5519 4 United kingdom Library Cataloguing-in-Publication Data A CIP record for this publication is available through the British Selection. Library of Congress Cataloging-in-Publication Data Talbot, Fiona. Make an impact together with your written British: how to use expression power to impress in presentations, reports, PUBLIC RELATIONS and gatherings / Fiona Talbot. s. cm. Comes with bibliographical references. ISBN 978-0-7494-5519-4 1 . The english language language--Business English--Study and teaching. 2 . Business communication. three or more. Business producing. I. Title. PE1479. B87T355 2009 808'. 06665--dc22 2009017051 Typeset simply by JS Typesetting Ltd, Porthcawl, Mid Glamorgan Printed and bound in India simply by Replika Press Pvt Ltd 525 Southern 4th Streets, #241 Philadelphia PA 19147 USA
I would like to thank my family, friends and clients for support throughout my job. It is a wonderful fact that, simply by sharing encounters and lessons learnt, we all learn from the other person, to our mutual beneп¬Ѓt. Exceptional thanks must go to my own dear husband, Colin. I would really prefer to dedicate this series to him вЂ“ and to my personal son, Alexander, and my personal daughter, Hannah-Maria. And to my personal mother, Lima.
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Preface Introduction 1 . Publishing English for business Deп¬Ѓning readers, customers and audience The audience can be anyone and everyone Different cultures, several approaches Approaching that white space Several cultures, different personalities The checklist for action Deciding your company writing objectives Describing everything you and your corporation do Focus on the message, not just the translation English language dictionary syndrome Online goedkoop вЂBrand that you a and your business brand Your checklist to use it
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three or more.
Reading and writing problems and needs Help your readers Choose the right font to get international organization Underlining, italics and justifying margins Technology of the вЂinstantly available' Check out reading and skimming: a fresh norm The checklist to use it Writing intended for presentations and talks Make an advantage: rise above the crowd for the right reasons Avoiding interruptions I knew you should ask that! Further techniques for making your life easier The checklist for action We all ought to write to sell and sell Everybody is an ambassador and salesperson Writing is a key that clears the way Advertising and...