NIKE – ADVANTAGES:
Nike, Inc. is a significant publicly traded sportswear and gear supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sporting activities equipment with revenue above $16 billion USD in 3 years ago. As of 2008, it employed over 31, 000 persons world-wide. Nike and Accurate Castparts are the only Fortune 500 businesses headquartered in the state of Oregon. The organization was founded in 1962 since Blue Ribbon Sports simply by Bill Bowerman and Philip Knight, and officially started to be Nike, Incorporation. in 1978. The company takes its name from Nike, the Greek empress of triumph. Nike marketplaces its products under its own company as well as Nike Golf, Nike Pro, Nike+, Air Michael jordan, Nike Skateboarding, Team Beginner, and subsidiaries including Cole Haan, Hurley International, Umbro and Speak. Nike as well owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. Moreover to making sportswear and equipment, the corporation operates retail stores under the name Niketown. Nike benefactors many high profile athletes and sports teams around the world, with the highly known trademarks of " Just do it" as well as the Swoosh logo.
MISSION: " To bring creativity and innovation to every sportsperson in the world”
EYESIGHT: " Improve for better world”
Unleashing potential through sport. In the last 2 years, Nike features invested $22.99 million globally in community-based sports projects. By 2011, NIKE is usually expected to make investments another $315 million. These kinds of investments to be used to give ruled out youth around the globe the chance to play because as access to sport can enhance their lives. Nike will provide goods, resurface playing fields, support community-based programs, and help teenagers create their particular communities. This is certainly all would be the NIKE " Let Me Enjoy commitment. ”
3 core values of the business are integrity, competitiveness, and teamwork. In spite of its size, Nike operates with a the least hierarchy. Therefore, there is a wide range of collaboration and consensus decision-making. Commonly placed values will be imperative in this matrix corporation.
NIKE'S OCCURRENCE IN INDIA:
NIKE has become present in India from mil novecentos e noventa e seis and based in Bengaluru. India is a cricket crazy nation, NIKE understood the value of cricket and in 12 , 2005, it tied up with mentoring schools just like the BCCI's Nationwide Cricket Schools. Now NIKE became recognized kit sponsor for BCCI Indian Cricket Team. Simply by paying Rs. 196 Crores (Rs. 1 . 6 Bn) to BCCI, NIKE wrested the legal rights to become the kit attract upto 2011. The first " Just Do It" cricket advertisement also produced its presence during the Champions Trophy. " We want to look at what hard drives the passion intended for cricket in India. All of us aim to connect emotionally with our customers, " - Sanjay Gangopadhyay, promoting director, Nike India. Target audience:
2. Nike is targeting young people in India.
* Making time for other well-liked games in India.
* Partnership while using All India Football Federation in Drive 2006. 5. Signed upon India's leading football legend Bhaichung Bhutia * Created a deal with Bhupathi Tennis Academy
The target market of NIKE is the urban junior with the manufacturer proposition ‘competition to lifestyle'. The principle consumption centres namely the metros can also be a potential marketplace.
TYPES OF OWNERSHIP:
1 . Licensing
installment payments on your Franchising
several. Own Additional
Density: City and semi-urban cities
✔Age: 15 to 35
✔Income level: > Rs. 15, 000
✔Social class: Uppr middle, reduced upper and upper class
✔Gender: Male and female
Segmentation, Targeting and Positioning of Nike
Nike has been in the industry for a long period today. Thus they have already wanted...
1 ) http://www.rediff.com/money/2006/nov/14spec1.htm
2 . http://www.scribd.com/33798000-Consumer-Behavior-of-Nike-Final
3. http://www.scribd.com/ 26327135-BATCH3-NIKE-Presentation