Covergirl
The CoverGirl advertisement from January 2014 features a picture of Queen Latifah in a grayish background with her green eye darkness. Queen Latifah has little brown sight with long ugly black sexy eyelashes. She has a lovely big laugh with bright white teeth. Princess or queen Latifah also has a lovely couple of small precious metal round dangling earrings in her ears. The word " CoverGirl” is written in big bold green page across her forehead, all to improve her appearance. Queen Latifah is definitely written in small green letters underneath in the proper hand spot. The photography shot is from her head to her shoulders, just enough for the viewers to focus on CoverGirl's merchandise. Queen Latifah appears to be putting on an olive green t-shirt, the same color as CoverGirl's product, with her hair pulled back in a long ponytail. The advertisement efficiently uses logos, ethos, and pathos to convince the viewers to obtain CoverGirl products. The first appeal is usually shown by using logos to achieve the viewer's reasoning to buy CoverGirl products. CoverGirl claims that their products happen to be for women of any and all skin types or ethnic skills. The advertisement states, " fadeproof, water-proof and ignore-proof”, which is used to describe the product that they can be advertising (CoverGirl mascara). This product has been around for years and is growing and maturity it is very diverse. CoverGirl states fadeproof mainly because they claim that their product will stay on they face however long it is worn for your day, and it withstands sweating or perhaps crying. Water-proof would be for those who need it to remain on mainly because it rains or if they go for a swimming. Ignore-proof is definitely the smooth seem and natural splendor look that this creates because of their face besides making them look like a true princess or queen, or appearance as fabulous as California king Latifah looks in the advertising. There are various items that people look for achieve when using make-up or mascara and this ad discovered the top 3. Women put make up to look beautiful, and wimpernfarbung is a part of the constitute. Queen...
Reported: CoverGirl. Ad. Ebony LXVII. 5 (January 2014): 51. Print.
