”Dear Friend” (? ): Culture and Genre in American and Canadian Immediate Marketing Notification
Md Rishad Zaman
Professor Neil Stubbs
Summary of Academic Writing
Section WRIT 1000B
17 September 2013
In " ”Dear Friend” (? ): Tradition and Genre in American and Canadian Direct Promoting Letter”, Roger Graves looks at how British speaking Canadian people are unlike Americans, and just how business communicators need to identify those dissimilarities to be successful in both countries. Roger Fatal uses safety measures written for the cigarette bundle to argue that Americans find only the health factors once Canadians consider both health insurance and moral issue.
Another difference Roger Tragique states is that Canadian traditions is diverse- mix of Anglos, Francophone, Initially Nations and people with different back ground and different languages from all over the world that co-exists within the culture. On the other hand, Us citizens are not. The examples this individual uses is that recent foreign nationals in Canada would bank having a branch that may be closer to their particular culture, for instance , Bank of Nova Scotia in the East and Saloir de depot et position du Quebec, canada ,.
Roger Tragique argues that Canadians will be in favour of serenity, order, and good govt; on the other hand, People in america focus on life, liberty and pursuit of pleasure. According to Lipset (1990), Canadians are certainly not materialistic, fewer achievement-oriented, or perhaps competitive, as opposed to their American counterpart. Statistic shows that there was only 13 protests in Canada from 1978 to 1982; whereas, in the united states, 1, 166 protests in that time period.
This individual mentions that culture and genre could be an ongoing procedure and it depends on a daily professional existence. Symbolism in Canadian lifestyle is dependent upon peoples' expectations. This individual exemplifies " The green fleur sobre lis banner of Quebec was used to oppose the red and white maple leaf of Canadian countrywide flag. ” (238). People in america do not have that contradiction.
References: Penible, R. (1997, July). " Dear Friend” (? ): Culture and Genre in American and Canadian direct
marketing letters. Journal from the Business Communication, 34(3), 235-252