MADRAS RUBBER FACTORY
MRF Limited is an India-based company engaged in manufacturing, distribution and sale of tyres for various kinds of vehicles. The company can be primarily involved in the production of plastic products, including tyres, pontoons, flaps, stand rubber and conveyor seatbelt. It export products to much more than 65 countries. MRF is definitely the sister concern of the leading Malayalam daily Malayalam Manorama..
Public (BSE: 500290)
K. M. Mammen Mappillai
K. M. M. Mammen (Chairman & MD)
Tyres, Toys, Sports Goods, Conveyor, Paints & Jackets
13, 054 crore (US$2. 2 billion) (2012)
572 crore (US$97 million) (2012)
15, 494 (2011)
Type of bu
Analysis with the 4p's
The basic definition of product is anything that can be offered to the market to fulfill a wish or a want.
MRF distinguish itself from the competition, in its two pillars of top quality and strength
six plants located in various places in southern region India
a couple of, 500 shops in India and exports to over countries in India. It distribution channels incorporate:
Division and regional circulation centres
Carrying and Forwarding Agents
MRF has been dealer inside the passenger car type portion
By virtue all their market share, they have a traditionally recently been price creators The rest of tyre industry has then the pricing cues arranged by these kinds of leaders
Excellent company recognition in all categories of automobiles in the tyre market.
Sports activities celebrities and event endorsement –a significant vehicle pertaining to promoting all their brand
SEGMENTATION, AIMED TOWARDS AND PLACEMENT IN TYRE INDUSTRY