MOBILE NETWORK INDUSTRY OF PAKISTAN- 2 -
CELLULAR NETWORK INDUSTRY OF PAKISTAN- a couple of -
REGARDING MOBILINK- 6 -
SWOT ANALYSIS TO GET JAZZ- 9 -
BUYER ANALYSIS TO GET JAZZ JAZBA- 12 --
Brand Loyalty- 12 --
Demographics- doze -
Buyer awareness- 12 -
Factors related to Customer Behavior: -- 12 --
Who will buy the product? - 13 -
COMPETITIVE REVIEW- 13 -
MEDIA STRATEGIES- 16 --
SEGMENTATION- 18 -
TARIFF STRUCTURE- nineteen -
EACH OF OUR PROPOSAL- twenty two -
SPECIFIC CAMPAIGN OBJECTIVES- 22 -
POSITIONING STARTEGIES- 23 --
CREATIVE RECOMMENDATIONS- 23 -
ADVERTISING STRATEGY- 24 -
BUDGET ALLOACTION- 25 --
MEDIA RECOMMENDATIONS- 27 --
MEDIA PLAN- 28 --
MESSAGE STRATEGY- 31 -
ANNEXTURE- 32 -
MOBILE NETWORK MARKET OF PAKISTAN
Cellular network industry continues to be one of the rapid growing sectors in the past few years yet recently the expansion has slowed down as the industry is now turning out to be saturated. Industry's growth is usually slowing down in the period of time, meaning new subscribers' addition is definitely reducing and future competition will be centered more towards launch of innovative products/services to increase earnings streams.
Subscribers' retention & acquisition of subscribers is already topping to-do prospect lists, along-with, customer support is going to enjoy pivotal position in the days to come.
The industry has a really low threat of new entrants because this sector requires a enormous investment and the cost of receiving the licenses is usually very high. Currently to obtain this kind of license it costs three hundred million and this license has to be renewed just about every 10 years. It is a very big investment which a player has to make to be able to enter this kind of industry. Also for the newest entrant, it will be very really difficult to come up with the capital to infiltrate the established distribution network from the current well-researched players. Vodafone and Orange5 are two international firms who have been looking to penetrate in the Pakistani telecommunications industry, but they have been defeated so far. They will still have not really given up and are still trying to get the license to operate here.
Additionally the menace of alternatives is almost minimal as no absolute replace yet exists for cellular phones. Supplier electrical power is the industry is also low but the purchaser power is definitely high as its because of all of them that a selling price war will go on in the marketplace. The telecommunication industry has one of the most competitive rivalries in a industry. There are a large number of customers and there are only few players in the industry to cater to this vast market. The price to enter the market is really high and similarly to exit is also quite high. Therefore , players in the market exist to stay. The marketplace is extremely cost sensitive and if a single service provider reduces prices, then this others will have to follow match otherwise they may lose out on their piece of the pie and the negative crank will increase.
A global economic decline and current economic instability and recession9 in the country has drastically afflicted the state of cell service market in the Pakistan. High inflationary pressures and other unfavorable factors have resulted in low actual incomes for individuals. This has built buyers more price-sensitive focused enough to switch to the service that provides lower costs and wider range of companies.
Pakistan's Cell industry faced tough financial year 2009-2010. Hiked prices, lower shopping for power, electrical power crisis, foreign currency devaluation and price conflict remained main strikers intended for the cellular companies in year 2009-2010.
Cellular clients in Pakistan reached 100, 134, 748 mark, since September 2010, according to latest stats released by Pakistan Telecommunication Authority. [pic]
In comparison to 17% revenue development in FYE 2009, overall industry revenue growth slowed down to 11% in FYE 2010.
In terms of revenue, Ufone, Telenor & Zong managed to...