Lenovo Company Swot Analysis

 Essay upon Lenovo Organization Swot Research

Lenovo Company SWOT Analysis

1 . Introduction

Lenovo is one of the most prominent PC companies in the world specially in Asia. It really is headquartered in Morrisville, North Carolina and has more than 25000 employees on the globe. In 2004, Lenovo purchased IBM's Personal Computing Division, its global PC (desktop and notebook computer computer) business. The acquisition made Lenovo one of the leading global PC manufacturers. In addition , Lenovo is a Globally Olympic Partner and the Official Computing Products provider to get the Beijing 2008 Olympic Games. Lenovo registered revenues of $16. some billion throughout the fiscal season ended Mar 2008, a rise of 17% over 2007. The net revenue of this firm was $484 million in fiscal year 2008 in comparison with only $161 million in 2007, a rise of 201% (lenovo. com). Lenovo has become in the process of international development. This article will use SWOT analysis to analyse Lenovo Company inside the areas of advantages, weaknesses, options and risks respectively. Generally, the foreign competition among Lenovo and other IT businesses is strong, and it may well point out several weaknesses and threats of Lenovo. Nevertheless , international creation can bring Lenovo unprecedented chance to receive wonderful benefit inside the global industry.

2 . SWOT Analysis

2 . 1 Probable strengths

When compared to main rivals, Lenovo has three strengths. Firstly, Lenovo's market share in China is dominant compared to other competitors like Dell and HP. Lenovo is one of the leading brands in China and has maintained this leading place over 10 years. You can actually overall COMPUTER market share in China come to 34. 6% in the 3 years ago fiscal season, an increase of 0. 7% over the record in 2006. Additionally, Lenovo's increased China division has been reaching 24% year-on-year growth in PC shipments during the past few years and this helps you to strengthen their leading industry position in China (lenovo. com).

Secondly, the company's product brand combination defines greater acknowledgement amongst consumers than many of its competitors. Lenovo is selling the ThinkPad company notebooks which are considered to be one of the most engineered and reliable Computers in the world. The Think company has a large numbers of loyal consumers all over the world. About January several, 2008, Lenovo officially announced the entry into the global consumer COMPUTER market with its new consumer-oriented computer company, " Idea”. The new series of desktop and notebook computers (laptops for IdeaPad, desktop pcs for IdeaCentre) are designed for the need of personal consumers and they will always be complementary while using Think brand computers which can be focused on industrial market (Deffree&Suzanne, 2008). Lenovo's Strong manufacturer combination features propelled the organization to inhabit a leading situation in the global market.

Finally, Lenovo's strong engineering and manufacturing capacities make it is PCs dependable and secure enough to fulfill the users. The Think manufacturer series Computers are esteemed on a global scale. Furthermore, Lenovo has a superior circulation network across China which enables this to provide contract manufacturing solutions to buyers worldwide. This kind of distribution network gives Lenovo a competitive advantage above other COMPUTER makers. In most cases, the company's strong engineering and manufacturing capabilities enhance its rapid expansion in PC market.

installment payments on your 2 Potential weaknesses

Although Lenovo is now an international business, its company brand understanding is still relatively low when compared to transnational corporations like HEWLETT PACKARD and DELL outside Cina. When Lenovo purchased IBM's Personal Computing Division for $1. 75 billion in the year of 2004, many Traditional western people did not even hear of this THIS enterprise whose business was concentrated in China before(Deffreeпј†Suzanne, 2008). Right now, through a group of propaganda means, Lenovo has gained extensive attention worldwide, but in comparison with major rivals of Lenovo like DELL and HP, this is not enough. What Lenovo...

References: Deffreeпј†Suzanne(2008), Lenovo makes its way into global customer PC market with design, Electronic Reports, 1, 54.

Global PCs. (June 2007). Datamonitor.

Global slowdown and rising inflation (2008). Recovered September one particular, 2008, via http://www.imf.org/external/pubs/ft/weo/2008/update/02/index.htm

Jerry, B., Tracy, D., Timothy, G., Greg, H., David, L., Karthik, M., Anne, O., David, S. пј† Kyle, W. (2005). Strategic Action by Lenovo. Company Dynamics, one particular, 89-102

Lenovo Reports Last Quarter and Full-year 2006/07 (May24, 2007). Retrieved Sept 2, 2008, from http://appserver.lenovo.com.cn/newsHtml/A01B02C01/A2187.htm

Lenovo Reviews Fourth Quarter and Full-year 2007/08 (May22, 2008). Retrieved September2, 08, from http://www.lenovo.com/news/us/en/2008/05/Q4earnings2008.html

Vivian, Y. (2008). Lenovo Boots Up for Olympics. Gathered September 4, 2008, from

http://www.businessweek.com/globalbiz/content/apr2008/gb2008041_101814.htm

Share:

Related

 The World of Dreams Essay 09.08.2019

The World of Dreams Essay

457 09.08.2019

The World of Dreams

Niall: В You're thus prettyВ When you cryВ At the time you cryВ Had not been readyВ To notice youВ State goodbyeВ At this point you're…...

Read →
 Report about Marketing Examine Analysis Tools for Company X Essay 27.08.2019

Report about Marketing Examine Analysis Tools for Company X Essay

906 27.08.2019

Report on Marketing Audit

Title: Statement on the most appropriate marketing examine analysis tools for the X Group To: Marketing Overseer, X Group From: Marketing Consultant Time: January…...

Read →
 A Comparison of Brave « new world » and 1984 Essay 16.08.2019

A Comparison of Brave « new world » and 1984 Essay

437 16.08.2019

A Comparison of Brave New

According to John Solid wood, " Weight loss let compliment or critique get to you. It's a weak spot to get discovered up in a single one. " Steve…...

Read →
 Nuclear Electrical power in the Modern World Article 16.08.2019

Nuclear Electrical power in the Modern World Article

Uses of radioisotopes Elemental Power Be aware: nuclear electric power works by radioactivity " Radioisotopes are natural or man made radioactive type of an element. Most radioisotopes…...

Read →
 Thank You for Cigarette smoking Essay 09.08.2019

Thank You for Cigarette smoking Essay

41 09.08.2019

Thank You for Smoking

Thank you for cigarette smoking „Thank You for Smoking" is a politics satire film by Jerr Reitman. The film is usually adapted coming from a novel by Christopher Buckley.…...

Read →
 Hate Article 09.08.2019

Hate Article

347 09.08.2019

Hate

Genoice that can be found almost everywhere in the world that truly no one is secure from. 1988, the Rwandan Patriotic Entrance (RPF) started in Kampala, Uganda as being a…...

Read →
 Lord from the Flies Composition 09.08.2019

Lord from the Flies Composition

п»їEnglish 10H Mrs. Lev 1 March, 2013 Lord of the Lures Essay In William Golding's Lord in the Flies there are two main character that…...

Read →
 Essay on Carrefour’s Failing 09.08.2019

Essay on Carrefour’s Failing

250 09.08.2019

Carrefour's Failure

Review 1: Group work First Presentation Business chosen: CARREFOUR's Failure in Japan The presentation begins with sharing with the visitors what her team will probably be discussing through…...

Read →
 ACC 291 Week a few Discussion Concerns and Responses Essay 09.08.2019

ACC 291 Week a few Discussion Concerns and Responses Essay

п»їACC 291 Week 3 Dialogue Questions and Responses www.paperscholar.com DIRECT HYPERLINK TO THIS EXAMINE GUIDE: http://www.paperscholar.com/acc-291-week-3-discussion-questions-and-responses/ Instantly Down load! Get Better Grades in Less Time! completely…...

Read →