Lenovo Company SWOT Analysis
1 . Introduction
Lenovo is one of the most prominent PC companies in the world specially in Asia. It really is headquartered in Morrisville, North Carolina and has more than 25000 employees on the globe. In 2004, Lenovo purchased IBM's Personal Computing Division, its global PC (desktop and notebook computer computer) business. The acquisition made Lenovo one of the leading global PC manufacturers. In addition , Lenovo is a Globally Olympic Partner and the Official Computing Products provider to get the Beijing 2008 Olympic Games. Lenovo registered revenues of $16. some billion throughout the fiscal season ended Mar 2008, a rise of 17% over 2007. The net revenue of this firm was $484 million in fiscal year 2008 in comparison with only $161 million in 2007, a rise of 201% (lenovo. com). Lenovo has become in the process of international development. This article will use SWOT analysis to analyse Lenovo Company inside the areas of advantages, weaknesses, options and risks respectively. Generally, the foreign competition among Lenovo and other IT businesses is strong, and it may well point out several weaknesses and threats of Lenovo. Nevertheless , international creation can bring Lenovo unprecedented chance to receive wonderful benefit inside the global industry.
2 . SWOT Analysis
2 . 1 Probable strengths
When compared to main rivals, Lenovo has three strengths. Firstly, Lenovo's market share in China is dominant compared to other competitors like Dell and HP. Lenovo is one of the leading brands in China and has maintained this leading place over 10 years. You can actually overall COMPUTER market share in China come to 34. 6% in the 3 years ago fiscal season, an increase of 0. 7% over the record in 2006. Additionally, Lenovo's increased China division has been reaching 24% year-on-year growth in PC shipments during the past few years and this helps you to strengthen their leading industry position in China (lenovo. com).
Secondly, the company's product brand combination defines greater acknowledgement amongst consumers than many of its competitors. Lenovo is selling the ThinkPad company notebooks which are considered to be one of the most engineered and reliable Computers in the world. The Think company has a large numbers of loyal consumers all over the world. About January several, 2008, Lenovo officially announced the entry into the global consumer COMPUTER market with its new consumer-oriented computer company, " IdeaвЂќ. The new series of desktop and notebook computers (laptops for IdeaPad, desktop pcs for IdeaCentre) are designed for the need of personal consumers and they will always be complementary while using Think brand computers which can be focused on industrial market (Deffreeпј†Suzanne, 2008). Lenovo's Strong manufacturer combination features propelled the organization to inhabit a leading situation in the global market.
Finally, Lenovo's strong engineering and manufacturing capacities make it is PCs dependable and secure enough to fulfill the users. The Think manufacturer series Computers are esteemed on a global scale. Furthermore, Lenovo has a superior circulation network across China which enables this to provide contract manufacturing solutions to buyers worldwide. This kind of distribution network gives Lenovo a competitive advantage above other COMPUTER makers. In most cases, the company's strong engineering and manufacturing capabilities enhance its rapid expansion in PC market.
installment payments on your 2 Potential weaknesses
Although Lenovo is now an international business, its company brand understanding is still relatively low when compared to transnational corporations like HEWLETT PACKARD and DELL outside Cina. When Lenovo purchased IBM's Personal Computing Division for $1. 75 billion in the year of 2004, many Traditional western people did not even hear of this THIS enterprise whose business was concentrated in China before(Deffreeпј†Suzanne, 2008). Right now, through a group of propaganda means, Lenovo has gained extensive attention worldwide, but in comparison with major rivals of Lenovo like DELL and HP, this is not enough. What Lenovo...
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