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What frightens Facebook: Personal privacy and telephones

By Mark Milian, CNN. Thu Feb 2, 2012

The prospectus that Fb filed to the U. T. Securities and Exchange Commission payment on Wednesday Feb. 1st included a summary of the company's potential risks, inside financial information and statistics on the website's growth. The IPO processing is hopeful but there are several issues Facebook shows concern with: the merchandising of end user information. If perhaps they divulge personal information within an improper way or if hackers gain access to their data source, Facebook will certainly face problems. They may also take a strike if people get extremely concerned about the privacy plans, an issue that has been mentioned thirty-five times in the filing. Consequently , Facebook composed they must prevent having procedures related to writing data that are perceived in a negative method by their users.

Although privateness is a main concern, the various other problem that make Facebook go through greatly is the fact if users access more from their cellphones or ipads to their Fb accounts through the apps, the advertising market within Facebook will confront problems. Facebook's apps are definitely the dominant app used in the mobile systems but when one access to them, one is not really exposed to any ads, and therefore, Facebook is literally making no money. This does not imply Facebook does not want you to use the apps, but they are fearful that if this kind of eventually turns into the way many users use of it, giving the desktop or laptop computer access lurking behind, the company will never be able to generate profits through the advertisements. This was classified by the IPO filing as being a potential risk.

As to the privateness settings, this can be a complex issue and I think that including privacy in the list of concerns inside the IPO filing is correct and correct, considering that the level of privacy Facebook provides to its users is being very questioned and folks now think twice before posting a review or publishing a photo. The effect of the privateness control is gigantic. If Facebook truly guarantees privateness protection,...

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