2011 International Convention on Improvements in Information Technology With workshop of ICBMG 2011
IPCSIT vol. 20 (2011) В© (2011) IACSIT Press, Singapore
Problem and Prospect of Tea Travel in Assam - A Swot Analysis Horen Goowalla+, Dhurbojyoti Neog
Deptt of Commerece, Mariani College, Jorhat Assam. India
Abstract. You will discover no also opinions regarding the importance and significance of tourism sector in an overall economy. Now the Government of Assam has considered a right approach by looking in the tea areas as a lucrative tourist destination having great potentiality. The of tea tourism offers recent source in Assam. There are lots of potentialities in the tea gardens from the state in promoting tea travel industry within tea garden boundaries. Tea estates bungalows are often well preserved relic of the colonial era, with large courtyards swimming pools, century- old trees and shrubs and green lawns, which usually capture a vintage world elegance. These areas are excellent to attract tourists. If vine-yards in European countries can be a significant tourist vacation spot, definitely the tea backyards of Assam can be a major tourist vacation spot of North East India. All bungalows were refurbished to cater the need and taste of foreign tourist. In these places, tourist has got the thrill and chance to pluck tea leaves, continue nature walks, trekking and rafting and even play the game of golf at the backlinks. The bungalows in these properties could be transformed into resorts and these would definitely be in superb demand. In the event that these ventures are developed properly, then a surplus labourers can be engaged in various sizes such as conductible, waiter, security guard, helper, cook, gardeners etc . The overall SWOT analysis (acronym for talents, weakness, Opportunities and threats) and trouble and potential customer of tea tourism sector in Assam based on interaction with the site visitors, concern departmental officials, tour organizers, hotel units and other private stake holders inside the state. Together with the interaction, field survey and field trips of selected tourist spots and destinations are usually considered. The research will make an effort to examine present scenario of tea travel and leisure by showcasing the existing lacuna and drawbacks. The research will also produce and make an effort to address the weakness by way of some valid and practical remedial steps.
Keywords: talents, weakness, chances, and risks, tea travel and leisure potential.
1 ) Introduction.
The history of tea tourism features recent source in Assam. Tea locations bungalows tend to be well- conserved relic in the colonial time, with large courtyards pools, century- outdated trees and green yards, which capture an old universe charm. These places are perfect to draw tourists. In the event vine-yards in European countries can be a major visitor destination definitely the tea gardens of Assam can be a major holiday destination of North East India. Most bungalows were refurbished to cater the need and flavor of international tourist. During these places, Tourist has the enjoyment and possibility to pick tea leaves, go on mother nature walks, going and rafting and even play golf at the links. Therefore , by following the forecasting affirmation, there are lots of potentialities in the tea gardens from the state to promote tea travel and leisure industry inside tea back garden boundaries as well. +
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2 . Objective of the study:
1 . To discuss some concerns relating to the performance with the Assam tea tourism sector and the foreign and Of india tourists' introduction in the express.
2 . For making suggestion to get the improvement of tea travel and leisure sector in the state of Assam.
2 . 1
Methodology and design:
The study is based on both main and secondary data protecting a period of 5 years including 2005 to 2009. Main data is definitely governed mainly by the questionnaires distributed between the concerned participants. Secondary data was accumulated from government publications/ data, state tourism statistics, magazines, reports and related...
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