Samsung korea Company Segmentation

 Essay on Samsung Company Segmentation

п»ї1. SEGMENTATION:

One of the fundamental concepts of marketing is the segmentation with the market. Segmentation means the splitting from the market in to groups of customers who happen to be: 1 . Maximum similarity inside each group

2 . Maximum big difference between groups.

Based on the latest Marketing explanations, Behavioural and Psychographic Segmentation are the explanations that best represent Samsung's current Segmentation Strategy. В

В·В В В В В В В В GEOGRAPHIC

Samsung targets rural place as well. They have Samsung Master Segment to get rural areas as well as Galaxy segment pertaining to urban areas. Samsung korea is one of the largest manufacturers of mobile phones, so they say Samsung has something for everyone. В В В В

В·В В В В В В В В DEMOGRAPHIC

Samsung korea has cellphones for youngsters, age of 16-29, for business people etc . for middleclass junior it has The samsung company Guru which is for govt. lower category workers as well. Guru has its own variants; it truly is coming in 3G also. This can be a good option if you wish to get a inexpensive 3G handset. Samsung Galaxy is a good approach to youth mainly because it has many desirable features because Wi-Fi, 3-G. Galaxy is likewise for Business people. Samsung provides partnered with IT sector leaders to get you the best enterprise solutions and the current mobile execution of Exchange ActiveSync. Decidedly adept in security worries and the answer to your every single business need, the Galaxy S II is looking forward to serious enterprise usage.

В·В В В В В В В В PSYCHOGRAPHIC

Samsung korea mobile is available for those clients ho get their choice based on their way of life. Samsung came with some and so fancy cell phones specially for ladies and less expensive touch screen stylish phones so that everyone can enjoy touch screen The rate of typical mobiles. The samsung company has the range of mobiles start from 1200to 32, 000+. В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В...

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