service sector

 service sector Research Daily news

п»їY. S. IRINE JIJI K. P. ATHITHYA

Connect Professor in Commerce 2 BCOM M

PSG School of Disciplines and Research PSG University of Arts and Research Coimbatore – 14 Coimbatore – 14

__________________________________________________________________________________ SERVICE SECTOR - CURRENT MARKETTING NATURE

INTRODUCTION

Companies are action process and gratification. Service involves all financial activities in whose output is definitely not tangible. The world economy nowadays is usually increasingly characterized as services economy. As today much more than 70% of world economies income and employment can be contributed simply by services sector and p their key contribution for the GDP in developing countries. Service advertising refers to the marketing of services because against concrete products. Solutions marketing typically refer to equally BUISNESS TO CONSUMER (B2C) and BUISNESS TO BUISNESS SERVICES (B2B). The importance of promoting of solutions is to been able in a diverse manner as compared with the marketing of products. CHANGING FACES OF SERVICE MARKETING:

The four most commonly attributed to providers are

1 . INTANGABILITY

2 . HETEROGENEITY

3. INSEPARABILITY

4. PERISIBILITY

However there are several changes, while services can be intangible, the process of delivery and even the customer connection with the service is not really so. The service providers need to pay attention to consumer experience during the process of assistance delivery. Heterogeneity is not really applicable even as we see an elevated pressure for standardization of services. This can be been obtained through automation and greater focus on standardizing the service delivery process. There are also many services which can be separable. EG: INSURANCE AND REPAIR. In today's information age there are several details based providers that can be recorded and salvaged in electronic media and reproduced on demand. Therefore service marketing appreciates to 7p's of promoting strategy somewhat to the outdated 3p's of...

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