swot analysis

 swot examination Essay

Danielle Edwards

Jessica Ferreira

MG201

29 March 2014

SWOT Evaluation of Riccardis Restaurant

Riccardi's is a relatives style Italian restaurant that opened in 1973 using their location in New Bedford, Massachusetts. Since that time they have managed to maintain a great relationship with the customers because they offer top quality food in unbelievable prices. They pleasure themselves for the authenticity of their food as it is cooked " The Sicilian way”, plus the owners/management are always involved with the afternoon to day operations. Their menu items are very reasonably priced when compared with their neighborhood competitors. That they work needed to deliver the best Italian delicacies where small touches are essential. Riccardi's provides in house dining service in addition to a beautiful take out area. All their entire menu is offered online and is also designed for carry out. Riccardi's also offers wedding caterers services and party grab services. They are the area's largest off-premise, full service caterer with thirty-two years of experience. Their specialist staff is going to deliver and serve a total buffet supper for huge functions. After much success with the New Bedford location, Riccardi's owners Jean and Robert Riccardi resolved to open the second location in Fairhaven. Since that time, both locations have been incredibly successful, and have even recently been voted South Coast's " Best Italian language Restaurant” and " Ideal Pizza” as 2003. Firm Description

In which we are

Riccardi's is currently one of many top German restaurants inside the South Seacoast area. They can be hugely successful in the two their Fresh Bedford and Fairhaven spots. However , they are really missing out on an enormous market by simply not giving a delivery service for people who want to take pleasure from the real food inside the comfort that belongs to them home. In which we want to always be

We want Riccardi's to be the 1st name that pops in consumers minds when Italian food is exactly what they want. Riccardi's should be the company that everyone in the Southern region Coast region associates with fast, trusted, and inexpensive Italian meals. With UMass Dartmouth college students and all regional Italian loving households, there will be no question whether or not to buy Riccardi's for deliver; the response will always be yes. How we plan to get there

We decide to help Riccardi's establish a delivery service that will showcase their incredible Italian language food to consumers who also aren't planning to leave their home. We will work with UMass Dartmouth Business Marketing section to help with promotions and adverting of the new assistance being offered by having students place their education to use prior to they have even graduated. Offers such as discount coupons and value bundling will be a great way to initially fascination consumers to try Riccardi's delivery service. This will specifically be key towards UMass students who have are on a finances. As well as marketing on the UMass Dartmouth campus, we will be working together with the campus in downtown New Bedford for additional coverage. Social media will even play a large role in word of mouth campaign. By using flyers as well as advertising and marketing in the restaurants themselves, Riccardi's delivery coverage will be available in most local areas. Strategic Concentrate and Strategy

Our strategic focus is by using Riccardi's set up success that help them develop even further. Were dedicated to help them successfully become a restaurant which offers a quality delivery service. This will likely require Riccardi's to jump into a industry development approach. Riccardi's will be able to use all their existing item of outstanding, authentic Italian language food, and penetrate a brand new market of men and women interested in having it shipped to them. Currently, there are no decent top quality Italian food restaurants that provide a delivery service. They could have immediate competition with pizza areas but rise above them with all their more considerable and high quality assortment of Italian dishes. This delivery support would as well improve their manufacturer awareness and sales. With UMass Dartmouth located...

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